It were exciting days for car & motorcycle fans during the 96th car/motor show in Brussels Expo from Friday, 12 until Sunday, 21 January 2018. beMatrix, the modular manufacturer of stand building solutions from Roeselare was again highly visible at this edition!

The beMatrix production and rental department has been running at full speed in the past weeks in anticipation of this fair. Approximately 35% of the stands at the Brussels Motor Show were built using the beMatrix frame system, which combines the look of traditional stand construction with the benefits of modularity. After all, the aluminium frames with the ‘big holes’ shine in terms of speed during the set-up and break down, and the flexibility in finish and integration (fabric, panels, illuminated signs, LEDs, etc.).

All these characteristics ensure that stand builders who build the gigantic stands for Bentley, Ferrari, Porsche, VW, Seat, Maserati, Lamborghini, Aston Martin, etc. and motorcycle brands like Suzuki, Ducati, Triumph, etc. could quickly and easily turn them into a creative concept.

Stefaan Decroos, CEO of beMatrix, is incredibly satisfied with the success of this roll-out, “ Together with Batibouw, the Brussels Motor Show is one of the largest trade fairs in Belgium. As a Belgian manufacturer, we feel that this presence in our home market is still very important, despite our international growth. We started with a few smaller stands at the car show around thirteen years ago, and now the stand builders for the biggest brands opt for our systems when they build, which makes me very, very happy! “

The Brussel Motor Show is not the only big exhibition where beMatrix was present. The 2018 CES technology fair was held from Januari 7-12, 2018 in Las Vegas (USA); this is the international reference at which all electronics giants give a sneak peek of their upcoming developments. beMatrix USA provided the materials through its US network of stand builders for no less than 120 stands!

For more information on the Brussels Motor Show of 2018, see: www.autosalon.be.